The right watch may inspire you to new heights every time you take a look at your wrist, and that’s just what a brand new watch brand named Gusard is going for with their first-ever series of timepieces. Launching today via Kickstarter, the show is comprised of two models: the Coach as well as the Mentor, both engraved with empowering messages from inspiring icons of the past. Gusard’s aim? To spread their fire, not only for watches but also for life, and also to inspire their timepieces’ wearers to grow and learn and pursue their dreams. In other words, to coach and, well, mentor.
To make the series, the microbrand collaborated with famous designer Damien Fourgeaud, whose former experience involves working with high-end brands Dior, Christian Lacroix and Fendi. The aesthetics supporting the two versions, the chronograph Coach and midsize Mentor, are inspired by the geometry of the City of Lights’ most renowned landmark, the Eiffel Tower.
Together, you will find 10 distinct models in total, 4 from the Coach 6 and series at the Mentor series. Both are encased in 316L stainless steel; the Coach is available in 42mm, whereas the Mentor includes two dimensions options, 40mm and 36mm, catering for different wrist sizes. The design is unisex, with a variety of colour options to choose from.
The dials on the two timepieces are crisp and clean, exuding elegance during the diamond-cut indexes and anti-scratch sapphire crystal. Within beats the Ronda Quartz, a reliable Swiss movement. Each watch is paired with a high-quality, handmade, full-grain Italian leather strap, which are designed to be easily interchangeable, letting you pick from black, white, beige, navy, green, gray or a stunning blue. (There’s also the option of a Milanese mesh strap made of 316L stainless steel if you prefer, available in rose gold, black or silver.)
But it’s what’s on the caseback that sets this brand new Gusard series apart; each watch features an engraved quote made to enable the wearer through encouraging words obtained from some of the most inspiring historical icons of the time. This way, even a passing glimpse at the time can deliver a reminder to keep chasing your dreams, or encourage you to pause and reflect a bit of timeless wisdom.
The Coach Chronograph series is to get the go-getter, individuals that are fueled by a relentless drive to reach their objectives. Featuring inspiring motivational quotes in the likes of Thomas Jefferson and Muhammed Ali.
The GLORIOUS:”For what you’ve never had, you have to do what you have never done” — Thomas Jefferson
The SOVEREIGN: “If you can dream it, you can do it” — Walt Disney
The minimalist Mentor series includes a more contemplative lineup, guiding you through daily life while imparting the wisdom and experience of some of history’s greatest pioneers.
The MOMENTOUS:”At the end, it’s not the years in your life that count.
The ELYSIAN:”Do everything as Though It had been the last thing that you had been doing in your life” — Marcus Aurelius
The SIDERUS:”Believe you can and you’re halfway there” — Theodore Roosevelt
The TRIUMPUS: “Love conquers all” — Virgil
The PROVIDENCE:”The only person you are destined to become is the person you Choose to be” — Ralph Waldo Emerson
The LUMINOUS: “Light tomorrow with today” — Elizabeth Barrett Browning
If you’re looking for a timepiece that inspires you to seize the day, every day, each time you examine your wrist, then be sure to go to Gusard on Kickstarter and reserve your favorite model today! The first backers will have the ability to take advantage of the organization’s Super Early Bird supply, together with pricing beginning at 129$ (approx. $150 USD) for its Mentor and 149$ (approx. $175 USD) for the Coach, a savings of almost 50 percent off the future retail price.
As an extra bonus, the first 555 backers will be given a watch engraved with a limited-edition amount engraved in addition to a particular Certificate of Authenticity. Every purchase comes backed by a 5-year guarantee, with shipping expected to begin March 2021.