TAG Heuer Presents Special-Edition Heuer 01 In Honor Of Tom Brady



Luxury Swiss horologer, TAG Heuer and football superstar, Tom Brady unveiled a special edition of the brand’s hallmark timepiece – the Heuer 01 chronograph.

A testament to the Maison’s technical expertise, the watch pays tribute to the sports accomplishments of Brady, who has been TAG Heuer’s brand ambassador since 2015. With a diameter of 29.3mm, the new Heuer 01 carries the blue, red and silver colors of the New England Patriots, with whom the quarterback has won five Super Bowl rings. The 12 o’clock marker fittingly bears Brady’s jersey number – 12, while the caseback reads “Tom Brady Special Edition,” embossed next to TAG Heuer’s logo and the 40-year old athlete’s signature.


Powered by the innovative Heuer 01 movement, the tag heuer carrera yellow comes in only 466 pieces – the tally of Brady’s overall yards at Super Bowl LI, when the New England Patriots triumphed over the Atlanta Falcons.

The Offshore series began in 1993 using the Reference 25721 ST (pictured above). The original unveiling of your reference only produced 100 numbered pieces – similar to the A-Series release with the vintage Royal Oak Ref. 5402 “Jumbo” in the early 1970s (pictured below, right). This Offshore was a thick, steel chronograph appropriately nicknamed “The Beast.” At 42 mm, with a prominent wrist presence, octagonal bezel, integrated bracelet, and the dark blue “Petite Tapisserie” patterned dial, the observe set out to cater to a fast-growing crowd of wealthy youth. Arguably, it was this piece to set the modern industry tone of larger watches, and today the original 100 pieces have become some of the rarest vintage watches out there.

TAG Heuer released the special-edition Heuer 01 in mid-September for a limited pre-sale that treated the first five customers to the New England Patriots vs. Houston Texans game in Boston last Sunday and the chance to meet Brady.

The special edition piece will retail on TAGHeuer.com for $5,600.