Baume & Mercier may have an ideal timepiece for you if you’re feeling the economic pinch as we approach the holiday season, but are still clamoring to purchase a genuine Swiss watch, either as a gift for a relative or protegé or to celebrate a personal or career accomplishment of your own. The brand’s new My Classima collection is aimed at young and aspirational watch consumers.
The Baume & Mercier Classima collection, of which these new models constitute a line extension, represents the 186-year-old brand’s most basic signature elements, taking as its inspiration a timepiece from the 1940s that is now part of the Baume & Mercier archives. My Classima watches are available in three case sizes for both men and ladies — 31 mm, 36.5 mm, and 40 mm in diameter, all in stainless steel. Each has the option for either a steel bracelet or a genuine leather strap in either black (for the 40-mm model) or navy blue (for the 36.5-mm and 31-mm versions).
Each watch has the classically simple Classima look, with applied Roman numerals, elegantly shaped central hours and minutes hands, and a date window at 3 o’clock. The movement is Swiss quartz and is hidden behind a solid steel caseback, which offers the owner ample space for a personalized engraving. A similar steel watch from the main Classima collection, powered by a Swiss-made, mechanical Sellita movement, would cost a little north of $2,500. The Baume & Mercier My Classima collection will be available at retailers in November.
