Mention Bamford Watch Department and you’ll get mixed looks from watch lovers. Understandably, there are those who think that customizing a Rolex is almost sacrilegious. On the other hand, there are those who defend Bamford and insist that they provide a cool option for watch lovers who love Rolex but want…
Watch Brand
Read More
TAG Heuer is making a play for space exploration history as the official timekeeper of China’s Mars Exploration Program. The announcement came this week in Beijing as TAG Heuer CEO and branding wizard extraordinaire Jean-Claude Biver celebrated with scientists and officials of the China National Space Administration the unveiling of…
In 2010, Hublot pulled off one hugely impressive marketing coup when the small but charismatic watch brand somehow managed to fight off larger companies to become the official timekeeper of the South Africa 2010 Fifa World Cup. The World Cup, which takes place every four years, is consistently watched by over…
Annual calendars were a hot category at both of this year’s Swiss watch fairs, and one of the most noteworthy of these, unveiled at Baselworld, was this offering from Blancpain’s elegant Villeret collection. The latest version of the Blancpain Villeret Quantième Annuel GMT, which combines the annual calendar function with…
Below, we take a look at seven of these “extreme” dive watches and what sets them apart from the pack. Some of these divers’ watches, however, go the extra mile (or fathom), with cases that can descend to 3,000 or even 4,000 meters, chronographs operable at incredible depths, or high-tech…
If there’s one thing Oris is good at, it’s to create interesting and nicely designed limited editions, especially of dive watches. This time, Oris teams up with the Spanish Institute of Oceanography, to create a volcano-inspired version, the (of-course) black and red Oris El Hierro Limited Edition. We’ve seen for…
Vacheron Constantin has unveiled a new edition of its Traditionnelle Day Date and Power Reserve, limited to just 30 pieces and available exclusively in Vacheron Constantin boutiques throughout North America. The watch has a 39.5 mm-diameter case made of 18k 5N rose gold and measuring 10.65 mm thick. The case…
TAG Heuer is one of the world’s leading luxury watch brands, offering a strong history of innovation, deep connections with sports timing and automobile racing, and more recently, a series of groundbreaking developments in the field of ultra-fast mechanical chronographs, an innovative tourbillon watch priced under $20,000, and the launch…
We’re all familiar with the most popular materials for watch cases — steel, rose gold, titanium, et cetera. Below we take a look at ten brands that have invented their own alloys by combining different metals. Many of these have come about as watch brands invested in developing new alloys…
Breitling goes “back to black” with three new line extensions of its Colt Chronograph Automatic, Navitimer 46, and Avenger II Seawolf models, all in cases made of “Blacksteel,” a metal with a layer of highly resistant carbon-based treatment that Breitling first starting using for its watch cases in 2012. Here’s…