Okay, today’s buzzword is ‘pivot’. And at this year’s first major watch fair, SIHH in Geneva in January, IWC ‘pivoted’ in a big way with just about everything they did. The booth was fitted out to emulate a vast Florentine dome, the watches were Engineered for Women and, rather than…
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When the three new IWC Ingenieur Chronograph models were shown to the watch press for the very first time, Monochrome was there, however we were not allowed to talk about it, nor to photograph the watch. And when we were allowed to cover the new Ingenieur Chronograph models, we only had…