Introducing The Swatch Sistem51 Irony Watch

Swatch Sistem51 Irony

Look back in 2014, Swatch made waves with the original Sistem51, an innovative and affordable robot-assembled automatic watch. Much like the original Swatch, the Sistem51 was hailed as revolutionary, and touted as radically democratising the Swiss mechanical. While the sub-$200 timepiece was never going to threaten Omega’s market share (for example),…

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