Once I think about fashion brands which embrace technology, Hermès is not the first name to come to mind, but the company appears to be seeking to change this, at least in a small way. Yesterday, Apple announced that Hermès will create three particular leather rings for a new series of its Apple Watch which may also have a special, Hermès-branded interface.

The Wall Street Journal reports that this is the first time Apple has partnered with a luxury goods firm on a item, and even though both companies are extremely different, they have at least one important commonality. The two Hermès and Apple make products that are at the pinnacle of their various categories; Apple might not create conventional fashion, but it’s, in important ways, plus a luxury company with dedicated, knowledgeable fans not unlike the shoppers that understand all the intricacies of obtaining an Hermès Birkin.

When I think of fashion brands that embrace technology, Hermès is not the first name to come to head, but the company seems to be looking to change this, at least in a little way. Yesterday, Apple announced that Hermès will make three special leather rings for a new collection of its Apple Watch which may also have a special, Hermès-branded interface.

The Wall Street Journal reports this is the first time Apple has partnered with a luxury goods company on a product, and although both companies are very different, they have a minumum of one significant commonality. The two Hermès and Apple create products that are at the pinnacle of their various categories; Apple might not make traditional fashion, but it is, in significant ways, also a luxury firm with dedicated, knowledgeable fans not unlike the shoppers who understand all the intricacies of obtaining an Hermès Birkin. It is uncertain if an Apple Watch instead of a traditional quartz installation will make that price more or less costly, but the three strap fashions Apple showcased at its event yesterday were in plain leather, which will assist with the cost.

Considering that the Hermès variant Apple Watch ends up being somewhere around that price, could you see yourself springing for one? If you weren’t interested at the watch until, does this do anything to make you rethink? If that’s the case, you can expect the Hermès watches to launch in October, according to MacRumors.