Look back in 2014, Swatch made waves with the original Sistem51, an innovative and affordable robot-assembled automatic watch. Much like the original Swatch, the Sistem51 was hailed as revolutionary, and touted as radically democratising the Swiss mechanical. While the sub-$200 timepiece was never going to threaten Omega’s market share (for example),…
Swatch Sistem51 Irony
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Remember in 2013, Swatch (the brand, not the Group) introduced a new watch that came like a blast, a watch in the vein of the affordable and fun idea of the brand, with an immense respect to the 1983 concept, but with a stupendous amount of innovation, as carrying in…